Digital Ads Are Next Step In Educating Americans On Ways To Strengthen Health Care System   

WASHINGTON – The Partnership for America’s Health Care Future this week launched a substantial, six-figure digital advertising campaign to inform the American public about ways to protect and strengthen our nation’s existing health care system, while warning them that a one-size-fits-all health care program – whether called Medicare for All, Medicare buy-in, single-payer or public option, will lead to higher taxes and less patient choice for every American family.

The announcement comes just weeks after the Partnership launched its first video accompanied by a five-figure advertising buy.

In anticipation of the introduction of legislation in the U.S House and Senate – whether Medicare for All or Medicare buy-in, the proposals would cause massive disruption to the current health care system, result in tax increases and hurt the ability of the free market and public programs to bring down costs and expand access to high-quality health care for every American – the Partnership launched a robust advertising buy on POLITICO’s online platforms and mobile app, with corresponding print-edition ads, and aggressive digital advertising focused on reaching elected officials, Congressional staff, and other key decision- and opinion-makers inside and outside the Beltway.

Earlier today, the Partnership issued a statement on the introduction of a Medicare for All-style proposal in the U.S. Senate and House, explaining that it “moves us toward a one-size-fits-all health care system that is wrong for America.”

While some have discussed so-called Medicare buy-in programs as a viable path, such an approach would lead to the same devastating consequences.  Even Senator Chris Murphy (D-Conn.), who supports a buy-in approach, recently admitted it would lead to the “slow death” of the choice and control Americans enjoy today through employer-provided and other private coverage.

To learn more about the Partnership For America’s Health Care Future, CLICK HERE.